Website Design Project
Dana Bowling
Speaker, Coach, and Podcaster
Dana is a dynamic and motivational speaker, business coach, and the host of the popular "AMP It Up" podcast. With a passion for helping women find their voice and step into their power, Dana has carved out a niche in the world of coaching and personal development.
Dana specializes in helping women overcome fears, build confidence, and take decisive action towards their goals. Her coaching method focuses on aligning with one's "why," breaking free from negative stories, and tapping into innate motivation and positivity. She emphasizes the importance of Ambition, Motivation, and Positivity (AMP) as key drivers for success.
Challenges
Outdated Design and Messaging
Dana's website was created at the beginning of 2020 and did not reflect her current business model and services.
Lack of Clear Pathways
The site did not effectively guide visitors to different service offerings, causing confusion and missed opportunities.
Need for Professional Guidance
Dana needed more than just a tech update; she required strategic input to align her website with her business goals.
Project Goals
Revamp the Website Design
Create a bright, inspired, and motivated design that aligns with Dana’s vibrant personality and professional brand.
Improve User Experience
Ensure the site is easy to navigate, with clear calls-to-action and a logical structure.
Clarify Services and Pathways
Clearly define and showcase Dana’s various services, including speaking, coaching, and courses.
Enhance Professional Image
Develop a site that instills confidence and trust, encouraging higher engagement and conversions.
The “Before”
Dana's old website was outdated and did not reflect her brand. She used temporary fixes and templates that never quite felt right.
Website
The website was designed to lead clients through a smooth journey from learning about Dana to engaging with her services. The final website includes:
Core pages: Homepage, About, Services, Contact.
Sales pages for different coaching programs.
Podcast page for links to all her episodes.
Speaking page to promote her as a public speaker.
Colors & Fonts
Colors: Dana brought an established color palette to the project, which we maintained for brand consistency and recognition. The vibrant mix of pink, teal, and yellow perfectly captures Dana's bright and energetic personality.
Fonts: Modern and clean fonts were chosen to enhance readability and convey professionalism.
Copywriting
Dana hired professional copywriter Emily Conley to craft the website content. The copy was designed to resonate with Dana's audience, highlighting her unique approach and the value she offers. Special attention was given to addressing potential clients' real-life challenges and showcasing Dana's expertise. Emily was fantastic to work with—I highly recommend her if you’re looking for a copywriter for your site!
Results
Updated and Engaging Design: The new site design perfectly reflects Dana’s brand, providing a vibrant and engaging user experience.
Clear Pathways: Visitors can easily navigate through Dana’s services, with clear calls-to-action guiding them to the next steps.
Professional Image: The new website instills confidence in Dana’s brand, supporting her goals of attracting higher-paying clients and more speaking engagements.
What We Achieved
The new website effectively transforms Dana's online presence, making it a powerful tool for attracting and engaging clients. It showcases her brand’s vibrancy and professionalism, significantly improving user experience and navigation, and providing a more engaging and effective platform for her business.
Client Praise
“Working with Heather was a pleasure. The ease of communication was the best part of working together. She was able to listen to what I needed and all my thoughts and piece it together into a beautiful website that really shows my brand and who I am. It will make it easier for potential clients to know who I am and what I do!”
– Dana Bowling
Ready to Transform Your Website?
If you’re looking to take your website to the next level, let’s chat! Submit the inquiry form linked below to schedule a discovery call and see how we can work together to achieve your business goals.
Disclaimer:
Just a heads up! The screenshots above show the website as it looked when we wrapped up the project. Since then, my clients might have made some changes, so things could look different now. I’m not responsible for any tweaks made after we finished.