Website Design Project
Gigi Payne | Lemon Lifestyles
Gigi Payne is the founder of Lemon Lifestyles, a holistic lifestyle coaching business dedicated to helping individuals prioritize their health for themselves, their families, and the planet. She combines fitness, nutrition, sustainability, and self-care to foster healthy, enduring habits. Gigi’s mission is to provide tools for lasting lifestyle changes that support global health.
Through Lemon Lifestyles, Gigi aims to build a supportive community where individuals can share experiences and grow together. She is committed to helping clients achieve their health goals in a fun, accessible, and eco-friendly way.
Holistic Lifestyle Coach
Challenges
Lack of Clarity
The original website was text-heavy with no clear sections to break up the content, making it difficult for visitors to digest the information and understand the services offered.
Overwhelming Decisions
Gigi was overwhelmed by the many decisions needed to create a professional and effective website. She needed guidance on how to structure and design her site to attract clients and explain her business offerings effectively.
"I didn’t know how to use my website as an effective tool that drew clients in, explained what my business did, and served as a resource for my clients.” – Gigi
Strategic Alignment Needed
Gigi needed more than just a tech update; she required strategic input to align her website with her business goals and to create a cohesive brand experience.
Project Goals
Visual Appeal
Choose a fresh color palette and incorporate professional images to enhance the site’s aesthetic.
Improve Accessibility
Design a user-friendly interface that ensures easy navigation and access to information for all visitors.
Showcase Expertise
Highlight Gigi's credentials and success stories to build trust and authority in the holistic lifestyle coaching space.
Encourage Conversions
Implement clear calls-to-action to guide visitors towards booking sessions, subscribing to newsletters, or engaging with the community.
The “Before”
Initially, the Lemon Lifestyles website was cluttered and confusing, with an outdated design that failed to engage visitors. The dense text and lack of clear next steps made it challenging for users to find relevant information.
Website
The website was designed to lead clients through a smooth journey from learning about Gigi to engaging with her services. The final website includes:
Core pages: Home, About, and Contact.
Programs page for different coaching packages.
Blog with Gigi’s original articles.
Colors
A vibrant palette of yellow, blue, and white was chosen to reflect Gigi's energetic and welcoming personality, while also emphasizing the fresh, holistic approach of Lemon Lifestyles.
Fonts
Clean and modern fonts were selected to enhance readability and convey a professional yet approachable feel.
Copywriting
Gigi utilized my copywriting templates to create verbiage that connects with her ideal clients and clearly conveys the core of her business message.
Results
Increased Client Engagement: The new site design helps Gigi attract and retain more clients.
Positive Feedback: Gigi received numerous compliments on the improved design.
Reduced Stress: The professional design alleviated her stress about managing the site, allowing her to focus on her clients.
What We Achieved
The newly designed website for Lemon Lifestyles launched successfully, providing Gigi with a platform that truly represents her business. The site now serves as an effective tool for client engagement and business growth.
"I’ve already received a ton of compliments on the new and improved website. There is less daily stress worrying about potential clients seeing the hodgepodge website I put together on my own, and more confidence in running my business!" – Gigi
Client Praise
“Heather definitely set a lofty bar! She is professional, thorough, and knows how to get a job done the right way, the first time. She takes all the guess workout of the process for the client and creates an unmatched sense of comfort and ease throughout the entire process.”
– Gigi Payne
Ready to Transform Your Website?
Let's turn your website into a dynamic asset for your business. Fill out the inquiry form linked below to schedule a discovery call and explore how we can collaborate to reach your business goals.
Disclaimer:
Just a heads up! The screenshots above show the website as it looked when we wrapped up the project. Since then, my clients might have made some changes, so things could look different now. I’m not responsible for any tweaks made after we finished.