Brand & Website Design Project
Kathryn Schwarz Healing Arts
Kathryn is an intuitive healer based in Nashville, Tennessee. She specializes in guiding women from inner turmoil to peace, clarity, and a deeper connection with their true selves.
Certified as both a reiki practitioner and life coach, Kathryn uses a custom blend of trauma-informed healing arts, including reiki, meditation, and coaching. Her approach is deeply compassionate and personalized, creating a sacred space for clients to explore their inner wisdom and heal. Kathryn’s mission is to empower women to live their one true, wild, and beautiful life.
An Intuitive Healer & Reiki Master
Challenges
Outdated Design and Messaging
Kathryn’s previous website was cluttered and text-heavy, making it difficult for visitors to navigate and understand her offerings.
Lack of Visual Cohesion
The old site did not reflect the calming and nurturing essence of Kathryn’s brand, lacking a cohesive design.
Limited Functionality
Kathryn needed a more intuitive and user-friendly platform to manage her content and engage with clients effectively.
Project Goals
Establish a Cohesive Brand Identity
Develop a unique brand for Kathryn that reflects her healing arts practice and resonates with her target audience.
Enhance Copy Effectiveness
Work with Kathryn to refine her copy using templates and consulting, ensuring the content is powerful, intentional, and aligns with her brand voice.
Revamp the Website Design
Create a welcoming, serene, and intuitive website design that embodies Kathryn’s brand and effectively communicates her services and mission.
Improve User Experience
Ensure the site is user-friendly, with clear navigation, strong calls-to-action, and a logical structure that guides visitors smoothly through her offerings.
The “Before”
Kathryn's old site was cluttered, text-heavy, and lacked a cohesive design, making it difficult for visitors to navigate and understand her offerings.
Branding
Kathryn's brand was crafted from scratch to reflect her unique healing approach. The new branding includes various logo types, a harmonious color palette, and textured backgrounds that evoke a sense of calm and connection. The visual identity was designed to resonate deeply with Kathryn's target audience, creating an inviting and professional look.
Website
The new website utilizes the freshly designed branding elements to create a cohesive and engaging online presence. Each page is thoughtfully structured to guide visitors through Kathryn's offerings, providing a clear path to engage with her services. The final website includes:
Core pages: Home, About, Services, and Contact.
Blog with Kathryn’s original articles.
Copywriting
Kathryn used my copywriting templates to draft her own copy, focusing on powerful and intentional messaging. I provided consulting services, helping her edit and refine the content to ensure clarity and impact. This collaborative process resulted in copy that truly reflects Kathryn's voice and mission, enhancing the overall user experience on her website.
Results
Stronger Brand Identity: The new branding elements, including various logo types and a consistent visual style, making Kathryn’s brand more memorable and impactful.
Reduced Stress: With a professionally designed site, Kathryn can now focus more on her healing practice, alleviating the stress of managing an outdated website.
Boosted Engagement: The strategic redesign and refined copy enhanced the overall user experience, leading to deeper engagement and more meaningful interactions on Kathryn's website.
What We Achieved
Through a collaborative and personalized process, we crafted a cohesive brand identity for Kathryn. Through strategic design and refined copy, we effectively communicated her unique services and mission, resulting in increased client engagement and a stronger online presence. This transformation not only enhanced her brand’s visual appeal but also empowered Kathryn to confidently share her business with the world.
Client Praise
“Collaborating with Heather on my branding and website has been incredible. Heather cared deeply about my business, understood my needs, and translated our conversations into a beautiful and functional design. My favorite part is the testimonials section and the resources page, which truly reflect my work and who I am. Heather’s attention to detail and commitment to getting everything just right made the process smooth and enjoyable.”
– Kathryn Schwarz
Ready to Transform Your Website?
If you’re looking to take your website to the next level, let’s chat! Submit the inquiry form linked below to schedule a discovery call and see how we can work together to achieve your business goals.
Disclaimer:
Just a heads up! The screenshots above show the website as it looked when we wrapped up the project. Since then, my clients might have made some changes, so things could look different now. I’m not responsible for any tweaks made after we finished.