Website Design Project
Jared Narlock | Peaceful Powered Leadership
Speaker, Coach & Author
Jared Narlock is a keynote speaker, leadership coach, and author dedicated to helping leaders find peace in their pursuit of courageous partnerships with their teams. With over 15 years of experience, Jared connects leaders to their purpose, helping them embrace their full potential and lead with confidence and authenticity.
Through Peaceful Powered Leadership, Jared aims to inspire leaders to cultivate environments where individuals can thrive, fostering a culture of trust and collaboration.
Challenges
Outdated Content Structure
The old website had a static design with no clear sections to guide visitors through his various offerings, making it hard for them to understand his services and expertise.
Corporate and Impersonal Design
Jared’s previous website lacked the warmth and personality needed to connect with his audience. It had a corporate feel that didn’t reflect Jared’s dynamic approach to leadership coaching.
"The site didn't effectively guide visitors to different service offerings, causing confusion and missed opportunities.” – Jared
Strategic Rebranding Needed
Jared was in the process of publishing his second book and needed a cohesive strategy to promote it while highlighting his transition to keynote speaking.
Project Goals
Enhance Brand Identity
Develop a fresh, dynamic design that captures the essence of Peaceful Powered Leadership, reflecting Jared’s unique approach to leadership and personal development.
Improve Visitor Experience
Create intuitive navigation pathways that guide visitors seamlessly through the site, making it easy for them to explore services, book engagements, and access valuable content.
Increase Engagement
Design a visually appealing website using a professional color palette and high-quality images, ensuring it captures and retains visitors' attention, encouraging them to interact with the content.
Promote Key Services and Products
Strategically highlight Jared’s transition to keynote speaking and the launch of his new book, incorporating e-commerce capabilities to facilitate book sales directly from the site.
The “Before”
Jared's old website lacked personality and felt overly corporate, with poor navigation and an outdated design that failed to effectively showcase Jared’s offerings.
Website
The redesigned Peaceful Powered Leadership website was crafted to highlight Jared's extensive public speaking experience and promote his new book. The goal was to infuse more personality and movement into the site. Key elements of the new website include:
Core pages: Home, About, and Contact.
Dedicated pages for Speaking and Workshops, including Jared's unique offerings like the "Dare to Lead" program.
A Coaching page to outline one-on-one services.
A Book page to promote Jared’s latest publication and enable e-commerce for book sales.
A Blog page featuring Jared’s original articles.
Colors & Fonts
Colors: The color palette, inspired by the existing logo, includes shades of green and blue to convey trust and professionalism, complemented by vibrant accents to add energy and warmth.
Fonts: Modern and clean fonts were selected to enhance readability and convey a professional yet approachable tone.
Copywriting
Jared leveraged copywriting templates provided by me to craft compelling content for his website. Acting as a consultant, I offered strategic edits to ensure the copy was engaging, clear, and aligned with his brand voice. The result was powerful, storytelling-driven content that effectively communicates Jared's expertise as a keynote speaker and leadership coach, while also highlighting his unique offerings and the value he brings to his clients. This collaborative approach ensured the copy was both impactful and true to Jared’s vision.
Results
Visitor Engagement: The redesign has created a more intuitive and enjoyable browsing experience, encouraging visitors to spend more time on the site.
Vibrant and Engaging Design: The new website design captures Jared’s dynamic personality, offering a more inviting and engaging user experience.
Strengthened Brand Image: The professional and cohesive look of the new site enhances Jared’s credibility, supporting his transition to keynote speaking and boosting book sales.
What We Achieved
Working with me transformed Jared’s online presence, providing him with a beautifully designed website that effectively communicates his brand and engages his audience. Jared now has the confidence to expand his reach and focus on his keynote speaking engagements, knowing his website is a powerful tool for his business.
Client Praise
“Heather was thorough and worked to get to know me and what I was looking for. She also pushed me to go further at times to get the results I was hoping for.
The website is so much more robust and clearly conveys who I am, what I want to bring into the world through the services I provide, and a clear understanding of those services.”
– Jared Narlock
Ready to Transform Your Website?
If you’re looking to take your website to the next level, let’s chat! Submit the inquiry form linked below to schedule a discovery call and see how we can work together to achieve your business goals.
Disclaimer:
Just a heads up! The screenshots above show the website as it looked when we wrapped up the project. Since then, my clients might have made some changes, so things could look different now. I’m not responsible for any tweaks made after we finished.